---
description: ¿Qué piensan los usuarios de WooCommerce? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de WooCommerce gracias a Capterra Panamá.
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title: WooCommerce - Opiniones, precios y características - Capterra Panamá 2026
---

Breadcrumb: [Inicio](/) > [Plataformas de comercio electrónico](/directory/3/ecommerce/software) > [WooCommerce](/software/187800/woocommerce)

# WooCommerce

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> Plataforma de comercio electrónico de código abierto basada en la web que ayuda en la creación de tiendas online con temas, pagos y opciones de envío y más.
> 
> Veredicto: 1042 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa WooCommerce?

Plataforma de eCommerce que ayuda a los minoristas de tamaño pequeño a grande a gestionar múltiples cuentas de clientes, pagos, pedidos, inventarios y tiendas.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.5/5** | 1042 Opiniones |
| Facilidad de uso | 4.3/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.0/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.6/5 | Basado en las opiniones generales |
| Funciones | 4.5/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Automattic
- **Ubicación**: San Francisco, EE. UU.

## Contexto comercial

- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Windows (local), Linux (local)
- **Idiomas admitidos**: inglés
- **Países disponibles**: Australia, Canadá, Estados Unidos, Francia, Reino Unido

## Funciones

- Acceso móvil
- CRM
- Carro de compra
- Catalog Management
- Creación de informes/análisis
- Gestión de SEO
- Gestión de comercio electrónico
- Gestión de envíos
- Gestión de impuestos
- Gestión de ingresos
- Gestión de inventarios
- Gestión de opiniones
- Gestión de pedidos
- Gestión de promociones
- Gestión de páginas web
- Marketing por correo electrónico
- Seguridad de datos
- Third-Party Integrations

## Integraciones (en total: 18)

- Brevo
- Campaign Monitor by Marigold
- Elementor
- Google Analytics 360
- HappyFox Chat
- Klaviyo
- LiveChat
- Mailchimp
- MailerLite
- Meta for Business
- PayPal
- PayPal Enterprise Payments
- ReferralCandy
- Square Point of Sale
- Stripe

… y 3 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos

## Categoría

- [Plataformas de comercio electrónico](https://www.capterra.com.pa/directory/3/ecommerce/software)

## Categorías relacionadas

- [Plataformas de comercio electrónico](https://www.capterra.com.pa/directory/3/ecommerce/software)
- [Software de inventario](https://www.capterra.com.pa/directory/30006/inventory-management/software)
- [Software de carrito de compra](https://www.capterra.com.pa/directory/30848/shopping-cart/software)

## Alternativas

1. [Shopify](https://www.capterra.com.pa/software/83891/shopify) — 4.5/5 (6693 reviews)
2. [Wix](https://www.capterra.com.pa/software/169007/wix) — 4.4/5 (10698 reviews)
3. [Shopify POS](https://www.capterra.com.pa/software/205337/shopify-pos) — 4.6/5 (241 reviews)
4. [Salesforce Commerce Cloud](https://www.capterra.com.pa/software/180822/salesforce-commerce-cloud) — 4.5/5 (100 reviews)
5. [Adobe Commerce](https://www.capterra.com.pa/software/83890/magento-commerce) — 4.3/5 (658 reviews)

## Opiniones

### "As good as it gets for Wordpress e-commerce" — 4.0/5

> **Alfredo** | *13 de diciembre de 2024* | Tecnología y servicios de la información | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: The best option for e-commerce using Wordpress
> 
> **Puntos en contra**: Wordpress as an e-commerce platform is not the most robust choice.
> 
> To be honest it really works and the plugins available to customize are many. My only issue es mostly with Wordpress itself as a platform can be cumbersome to manage for e-commerce through woocommerce que you start to get more traffic or have more specific needs.

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### "Plug and Play and Get Paid" — 5.0/5

> **Patrick** | *3 de abril de 2026* | Bienes de consumo | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Not only is it free to set up, but the fact that I was able to easlity create an ecommerce site to sell my products in literally in hours was great. The multiple payment options and integration with my bank and paypal allowed me to receive funds quickly. Adding products and chaging pricing - also easy to use.
> 
> **Puntos en contra**: Seems I am always updating the plug-in, and I worry about security.  (Although it hasn't been an issue).  If I was not super savvy on web design/Wordpress, I might have found it difficult to set up.
> 
> I am please with being able to have an ecommerce store that works so I can concentrate on marketing and new product development.

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### "Great free plugin and easy to use once set up." — 5.0/5

> **Athena** | *2 de febrero de 2026* | Tecnología y servicios de la información | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: WooCommerce made it easy to set up our online store, update products, offer different versions of products, and accept different payment types. Any issues we encountered have always been swiftly corrected. The core plugin is free, so the value is in it from the start.
> 
> **Puntos en contra**: Learning to set up products isn't entirely user-friendly, and takes a bit of effort to understand all the different components to it.
> 
> I enjoy working with it. While it takes a bit to learn, at times it's absolutely worth the time to learn once you have the hang of it.

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### "The best platform for shop development" — 5.0/5

> **Jamie** | *21 de abril de 2026* | Diseño | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: The all in one easy to use and build platform, easily integrated into any website and great value for money\! Cant go wrong
> 
> **Puntos en contra**: Nothing, woo commerce is miles above the rest, and ensures everything you need is a click away, adaptable and easy to use.
> 
> Brilliant. Woocommerce would always be the platform I use to develop only stores, customer support is next to none and you have everything you need\!

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### "If you are just starting out or need Wordpress, woo commerce is your main option, otherwise if you can move to something better" — 3.0/5

> **Francesco** | *4 de febrero de 2026* | Arte y artesanía | Valoración de la recomendación: 5.0/10
> 
> **Puntos a favor**: It is free, easy to setup (at least at the beginning) and you can start getting payment right away with a plethora of payment gateways
> 
> **Puntos en contra**: It is very hard to customize or adapt to your own business model. A simple thing like removing some fields from the checkout can be a painful process even with plugins
> 
> I needed to use woo commerce but it's an old platform that even if has been made "modern looking" it is still too clunky.

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## Enlaces

- [Ver en Capterra](https://www.capterra.com.pa/software/187800/woocommerce)

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