---
description: ¿Qué piensan los usuarios de Crayon Intel? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Crayon Intel gracias a Capterra Panamá.
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title: Crayon Intel - Opiniones, precios y características - Capterra Panamá 2026
---

Breadcrumb: [Inicio](/) > [Software de inteligencia competitiva](/directory/30539/competitive-intelligence/software) > [Crayon Intel](/software/176877/crayon-intel)

# Crayon Intel

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> Crayon Intel, software de inteligencia competitiva que automatiza el monitoreo de competidores.
> 
> Veredicto: 8 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Crayon Intel?

Equipos de marketing, ventas y producto de empresas B2B.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.5/5** | 8 Opiniones |
| Facilidad de uso | 4.4/5 | Basado en las opiniones generales |
| Asistencia al cliente | 3.7/5 | Basado en las opiniones generales |
| Relación calidad-precio | 3.8/5 | Basado en las opiniones generales |
| Funciones | 4.4/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Crayon
- **Ubicación**: Boston, EE. UU.
- **Constitución**: 2014

## Contexto comercial

- **Público objetivo**: 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Estados Unidos

## Funciones

- Alertas y notificaciones
- Análisis de la competencia
- Análisis de tendencias
- Creación de informes/análisis
- Métricas de rendimiento
- Seguimiento de palabras claves
- Supervisión
- Supervisión de páginas web
- Supervisión de redes sociales
- Third-Party Integrations

## Categoría

- [Software de inteligencia competitiva](https://www.capterra.com.pa/directory/30539/competitive-intelligence/software)

## Alternativas

1. [Semrush](https://www.capterra.com.pa/software/151962/semrush) — 4.6/5 (2316 reviews)
2. [Similarweb](https://www.capterra.com.pa/software/148472/similarweb-pro) — 4.6/5 (251 reviews)
3. [Google Alerts](https://www.capterra.com.pa/software/202337/google-alerts) — 4.7/5 (315 reviews)
4. [Hermix](https://www.capterra.com.pa/software/1049095/hermix) — 4.7/5 (99 reviews)
5. [Ahrefs](https://www.capterra.com.pa/software/176340/ahrefs) — 4.7/5 (581 reviews)

## Opiniones

### "Crayon is awesome\!" — 5.0/5

> **Usuario verificado** | *4 de febrero de 2025* | Software informático | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Have loved using Crayon for competitive intel
> 
> **Puntos en contra**: Haven't had any issues with Crayon Intelligence
> 
> I've been loving Crayon for competitive intel

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### "Great Competitive Intelligence Tool" — 4.0/5

> **Jodie** | *15 de octubre de 2024* | Software informático | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: I really appreciate how simple and efficient it is to create battlecards using Crayon Intel. The pre-designed templates make the process smooth, and the ability to notify users of updates in real time keeps everyone informed and up-to-date. It's a highly user-friendly tool for competitive intelligence.
> 
> **Puntos en contra**: There’s nothing I dislike about the product itself. However, getting internal teams to consistently engage with Crayon Intel and contribute field intelligence can be difficult. It would be great if the platform had additional features or tools to encourage engagement.
> 
> My experience with Crayon Intel has been excellent. The team is always available to provide support and answer any questions. They take the time to walk through demos of new features, ensuring we’re up to speed. The onboarding process was smooth, and their ongoing communication since becoming a customer has been fantastic. Their commitment to customer success really stands out.

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### "Easy to use but could be better" — 4.0/5

> **Larissa** | *20 de junio de 2022* | Servicios financieros | Valoración de la recomendación: 5.0/10
> 
> **Puntos a favor**: I use Crayon to track competitor news information, being fast and up-to-date, and having several features on the platform such as keywords and saved searches. Moreover, through Crayon, I could integrate battle cards (with information about our main competitors) on Salesforce, helping negotiate.
> 
> **Puntos en contra**: Despite being an easy-to-use tool, the platform requires a highly manual daily curation, and it has many features that should be improved. An example is tracking news, which can repeatedly appear in your feed, and you have to select which one will be sent to people in your company.&#10;The platform could also be much more helpful if it had an intelligence advisory, given that I notice that only the tracking of news from other sites and the search for keywords on the internet is done, but without a real intelligence in the filter of this information. Therefore, Crayon cannot help us or update information, such as battle cards, for more advanced research.
> 
> With Crayon, we expected not only to have the daily news monitoring of our competitors but more significant assistance for their analysis, as well as better use of the tool to scale for the company, which did not happen\!

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### "The Leader in Competitive Intelligence" — 5.0/5

> **Mark** | *6 de mayo de 2021* | Producción audiovisual | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Crayon's feature set and the depths of their insights, in my opinion, is unmatched by even their closest rivals. In addition to the power of Crayon itself, the team behind it is phenomenal. From the Sales Team to the Customer Success Team and Analyst, everyone is quick to respond and eager to help, either by hopping on a quick call, providing direct support, or sharing helpful resources.
> 
> **Puntos en contra**: The differences in what type of insights and blocks can be added to Battlecards compared to Boards is somewhat frustrating, but not a deal breaker.

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### "Good, but..." — 4.0/5

> **Phil** | *1 de noviembre de 2022* | Software informático | Valoración de la recomendación: 2.0/10
> 
> **Puntos a favor**: Good search engine capability for CI news, and the tool utilizes deep and wide-ranging news sources.Filtering of types of news and news sources also very goodGood integrations with other popular tools
> 
> **Puntos en contra**: Poor customer service: Once we selected the vendor, getting customer service, a project manager and an implementation timeline was almost non-existent. Clunky UI - hard to templatize and make layouts "stick"Complicated workarounds are needed for tasks that other platforms seem to be able to perform
> 
> I'm writing this review as an assist to other CI folks out there considering this platform. I reviewed and actually selected their platform at a prior company, selecting them above another vendor based solely on price alone. The POC with this vendor was rather straightforward. They displayed and demo~d the functionality in a staged environment and gave me limited access to their product to POC it. It was fine. The UI was a bit clunky, and performing some needed operations was tricky and needed workarounds (like distributing intel to specific target audiences, something other vendors could do relatively easily). The search engine capability was very deep, and covered a lot of obvious and not-so-obvious intel sources. Organizing data within the tool was very nice utilizing a strong filtering capability and the use of "boards".However, once selected, it was like squeezing water from a stone to get the vendor's attention. The assigned CSM/project manager was unresponsive, and getting time on the calendar to set up an implementation timeline was close to impossible. I can't understand a vendor that goes to the trouble of securing your business and then has less-than-ordinary service to assist once you've signed a contract. Others were given the impression this platform could serve as a self-service CI tool, not requiring an analyst to manage. Silly. The overall platform offered is okay, but it's ultimately useless if you can't get the assistance to implement and support it.

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