--- description: ¿Qué piensan los usuarios de Hotjar? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Hotjar gracias a Capterra Panamá. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Hotjar - Opiniones, precios y características - Capterra Panamá 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de mapas de calor](/directory/30977/heatmap/software) > [Hotjar](/software/163516/hotjar) # Hotjar Canonical: https://www.capterra.com.pa/software/163516/hotjar Página: 1 de 23\ Siguiente: [Página siguiente](https://www.capterra.com.pa/software/163516/hotjar?page=2) > Hotjar proporciona información sobre la experiencia con el producto. Comprende al instante cómo se comportan los usuarios en tu sitio, qué necesitan y cómo se sienten. > > Veredicto: 541 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Hotjar? Startups, PYMES: comercializadores digitales, especialistas en CRO, diseñadores web, desarrolladores web, especialistas en UX ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 541 Opiniones | | Facilidad de uso | 4.6/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.5/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funciones | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: ContentSquare - **Constitución**: 2012 ## Contexto comercial - **Precio inicial**: USD 39.00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, español, francés, inglés, portugués de Brasil - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 208 más ## Funciones - A/B Testing - Alertas y notificaciones - Anotaciones - Análisis de búsquedas de usuarios - Análisis de comportamientos - Análisis de páginas web - Análisis de sentimientos - Análisis de tendencias - Análisis de texto - Análisis del embudo - Análisis visual - Biblioteca de preguntas - Búsqueda/filtro - Cartografía del viaje de cliente - Comunicación multicanal - Creación de informes de tráfico web - Creación de informes y estadísticas - Creación de informes/análisis - Creación de prototipos - Encuestas y comentarios - Estructura de encuesta CSAT - Estructura de encuesta NPS - Formularios personalizables - Gestión de comentarios - Gestión de encuestas y sondeos - Gestión de la comunicación - Gestión de la experiencia del cliente - Gestión de los comentarios negativos - Grabación y transcripción de vídeo - Herramientas de colaboración - Historial de cliente - Mapas térmicos - Modelos personalizables - Métricas cuantitativas - Métricas de rendimiento - Preguntas personalizables - Rama de preguntas - Real-Time Analytics - Real-Time Monitoring - Recopilación de datos multicanal - Scroll Maps - Segmentación de clientes - Seguimiento de actividades - Seguimiento de campañas - Seguimiento de conversión - Seguimiento de interacciones entre usuarios - Seguimiento de la participación - Supervisión KPI - Tests de usabilidad - Visualización de datos … y 14 características más ## Integraciones (en total: 72) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk … y 57 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Chat ## Categoría - [Herramientas de mapas de calor](https://www.capterra.com.pa/directory/30977/heatmap/software) ## Categorías relacionadas - [Herramientas de mapas de calor](https://www.capterra.com.pa/directory/30977/heatmap/software) - [Herramientas de análisis web](https://www.capterra.com.pa/directory/30073/web-analytics/software) - [Software para encuestas](https://www.capterra.com.pa/directory/30092/survey/software) - [Herramientas para medir la satisfacción del cliente](https://www.capterra.com.pa/directory/30541/customer-satisfaction/software) - [Software de gestión de experiencia del cliente](https://www.capterra.com.pa/directory/30671/customer-experience/software) ## Alternativas 1. [Lucky Orange](https://www.capterra.com.pa/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Tableau](https://www.capterra.com.pa/software/77260/tableau) — 4.6/5 (2351 reviews) 3. [Mouseflow](https://www.capterra.com.pa/software/163517/mouseflow) — 4.7/5 (122 reviews) 4. [Fullstory](https://www.capterra.com.pa/software/153721/fullstory) — 4.6/5 (67 reviews) 5. [Smartlook](https://www.capterra.com.pa/software/164713/smartlook) — 4.7/5 (136 reviews) ## Opiniones ### "Hotjar worked great for us until the pricing model changed" — 4.0/5 > **Sarah** | *15 de mayo de 2026* | Administración educativa | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: We used hotjar for several years for our web performance tracking, on-page quick NPS surveys, and to measure user engagement on pages. It's a lighweight web experience tools that complies easy to understand scroll maps and click maps. The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site. > > **Puntos en contra**: The cost is way too high to scale up for an enterprise company. We were grandfathered in to a lower price point that eventually expired, so we moved away to a more scalable solution (VWO insights). Otherwise we probably would have stuck with Hotjar as it fulfilled all of our needs. > > Hotjar was easy to set up on our domains and to get running right away. Key features were heatmaps and clickmaps. We also utilized the recording feature which helped us uncover at least one bug in the checkout process. They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. We were disappointed when their pricing model changed to require more investment to cover the same number of domains. ----- ### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" — 4.0/5 > **Niccolo** | *2 de mayo de 2025* | Automoción | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long. > > **Puntos en contra**: There's no real big cons in the product itself. However, we use the free version and it does the job in a fantastic way, but it's very limited: -The basic price above free is quite expensive. -You cannot see trends and data for free. just heatmaps and recordings -You're very limited to 35 recording/day on free plan Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle. > > We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc. recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. Also, free version is very limited, and first paid tier is already very expensive. ----- ### "Useful Heatmapping Tool" — 3.0/5 > **Annie** | *4 de junio de 2025* | Medicina alternativa | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use. > > **Puntos en contra**: Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting. > > Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about. ----- ### "Powerful Behavior Analytics Tool for Websites" — 4.0/5 > **Radek** | *20 de mayo de 2026* | Entretenimiento | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings. Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior. > > **Puntos en contra**: Hotjar has a Learning Curve for beginners and can feel complex at first. Pricing is not ideal for small teams, affecting Value for Money at higher usage levels. > > Overall, Hotjar provides excellent Security and powerful Monitoring features. It is great for Data Analysis and understanding Conversion Funnels, despite some initial Learning Curve. ----- ### "Good tool to include in your CRO toolbox" — 4.0/5 > **Theresa** | *28 de febrero de 2025* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Hotjar helps to identify patterns in user behavior to uncover problems with UX and conversions. I use scrollmaps and heatmaps the most, and compare them by device since Hotjar will show the different maps on desktop, tablet, and mobile. Other features that I don't use as much but my clients and colleagues do are session recordings and polls. I rarely use session recordings as I find them time consuming, even after narrowing my choices with filters. And I use the polls sparingly when I have a specific question I need to dig into. A lot of clients don't want the intrusion to distract their site's users on a regular basis though. > > **Puntos en contra**: I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic. Mega menus also appear to be a blindspot. > > I've used hotjar for many years, along with a few of their competitors. I like that this is one more data point for creating hypotheses for A/B tests. However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps. I use judgment and combine these findings with data from other other tools as well as best practices and theory. ----- Página: 1 de 23\ Siguiente: [Página siguiente](https://www.capterra.com.pa/software/163516/hotjar?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.com.pa/software/163516/hotjar) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados