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Omnisend
¿Qué es Omnisend?
Omnisend es la plataforma integral de automatización de marketing y correo electrónico que te ayuda a vender más al convertir a tus visitantes y retener a tus clientes. Llega a tus clientes con mensajes personalizados utilizando flujos de trabajo de automatización de correo electrónico y aumenta tus ventas. Aumenta tu lista de suscriptores con amplia variedad de formularios de suscripción y envía boletines de conversión creados con el editor fácil de usar. Omnisend puede integrarse fácilmente con las soluciones más populares, como Shopify, BigCommerce, Magento, WooCommerce y otras.
¿Quién usa Omnisend?
Omnisend proporciona herramientas avanzadas de automatización de marketing para expertos de marketing de comercio electrónico que superan a las plataformas genéricas de marketing por correo electrónico.
¿Tienes dudas sobre Omnisend?
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Opinones de Omnisend
Excelente herramineta de marketing para principiantes
Comentarios: Para iniciar, no consideraría otro software para mis estrategias de marketing por correo electrónico. El soporte al cliente es rápido, amigable y muy eficaz, con automatizaciones pre configuradas y plantillas de fácil implementación, junto con un curso gratuito de iniciación, contactos útiles y listas de segmentación. ¡Asombroso para principiantes! :D
Puntos a favor:
Implementé Omnisend en mi web para la segmentación de contactos y el envío personalizado de email marketing. El soporte técnico fue crucial en la comprensión de las funcionalidades clave y específicas, respaldado por su curso introductorio que me ayudo muuucho a saber como sé usa. Las configuraciones preestablecidas allanaron el camino para una integración fluida y muy rápida.
Contras:
Su herramienta de branding automático podría mejorar un poquito más, aunque no es un problema principal para mí como diseñador web. Las plantillas de correo no me entusiasman mucho, pero puedo guardar los diseños preestablecidos para ahorrar tiempo
Very nice for marketing solutions
Comentarios: We have been using Omnisend for both campaigns and workflows and customized everything with our needs. Customer service responds well when needed help and they are very knowledgeable and reacts very fast.
Puntos a favor:
Has pre-built e-commerce workflows and automation workflows with pre and post purchase follow-ups, and lots of other features that can create your sms or e-mail marketing campaings from scratch and lets you have a view of any campaigns from their beginning to their end with generating performance reports. Highly using the high management reports for the management and the whole company. Works really well with banking campaigns when targeting spesific customers.
Contras:
The product should work on their own, integration with other tools might be problem.
Alternativas consideradas:
Easy newsletter for shopify customers and not only
Puntos a favor:
Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.
Contras:
The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.
Respuesta de Omnisend
hace 4 años
Hi Filippo! Thank you so much for leaving such an unbiased and detailed feedback for our application. After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows. For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message. Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected].
Under the Radar ESP
Comentarios: This has been a surprisingly positive experience after having not heard of Omnisend until I arrived in my current role.
Puntos a favor:
Suprising at how reasonable priced this solution is when compared to others. Large database numbers can be cost prohibitive, but my Account Manager works with me on pricing.
Contras:
Really wish that we could update naming conventions on images in the library. This is a pain point.
Respuesta de Omnisend
hace 2 meses
Dear Shari, Thank you so much for your positive review! We're delighted to hear that you find our pricing reasonable and that your Account Manager has been helpful. We appreciate your feedback about updating naming conventions on images in the library. We'll definitely pass this along to our Product Team as a feature request. Your input helps us improve and better meet your needs. Thank you again for your support and for choosing Omnisend!
Many features
Comentarios: Overall I am satisfied!
Puntos a favor:
It helps us with people who sign up for our mobile app - they are added to our contact list and then receive a welcome email.
Contras:
The email content builder is glitchy. Fonts, colors, etc.
