---
description: ¿Qué piensan los usuarios de Zapier? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Zapier gracias a Capterra Panamá.
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title: Zapier - Opiniones, precios y características - Capterra Panamá 2026
---

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# Zapier

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> Zapier es una automatización para personas ocupadas. Mueve la información entre tus aplicaciones web automáticamente, para que puedas concentrarte en tu trabajo más importante.
> 
> Veredicto: 3047 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Zapier?

Pequeñas empresas, profesionales del marketing, vendedores, diseñadores y desarrolladores, entro otros/as.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.7/5** | 3047 Opiniones |
| Facilidad de uso | 4.3/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.3/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.3/5 | Basado en las opiniones generales |
| Funciones | 4.6/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Zapier
- **Ubicación**: San Francisco, EE. UU.
- **Constitución**: 2011

## Contexto comercial

- **Precio inicial**: USD 29.99
- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Australia, Canadá, Estados Unidos, Reino Unido

## Funciones

- API
- Arrastrar y soltar
- Automatización de procesos empresariales
- Conectores prediseñados
- Configuración de flujos de trabajo
- Controles o permisos de acceso
- Diseño y modelado del proceso
- Gestión de datos
- Gestión de flujos de trabajo
- Gestión de implementación
- Gestión de integraciones
- Gestión de integraciones
- Gestión de la conformidad
- Gestión de tareas
- Herramientas de colaboración
- Modelado visual
- Modelos
- Panel de comunicaciones
- Seguridad de datos
- Sin código
- Soporte de base de datos
- Third-Party Integrations
- Varias fuentes de datos

## Integraciones (en total: 126)

- 123FormBuilder
- AWeber
- ActiveCampaign
- Acuity Scheduling
- Adobe Commerce
- Airtable
- Alchemer
- Asana
- Basecamp
- BigCommerce
- Bitbucket
- Box
- Brevo
- Buffer
- Calendly

… y 111 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Chat

## Categoría

- [Herramientas de integración](https://www.capterra.com.pa/directory/8/integration/software)

## Categorías relacionadas

- [Herramientas de integración](https://www.capterra.com.pa/directory/8/integration/software)
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## Alternativas

1. [Jira](https://www.capterra.com.pa/software/19319/jira) — 4.4/5 (15336 reviews)
2. [monday.com](https://www.capterra.com.pa/software/147657/monday-com) — 4.6/5 (5738 reviews)
3. [Asana](https://www.capterra.com.pa/software/120550/asana-pm) — 4.5/5 (13555 reviews)
4. [Trello](https://www.capterra.com.pa/software/1010321/trello) — 4.5/5 (23506 reviews)
5. [TaxDome](https://www.capterra.com.pa/software/186749/taxdome) — 4.7/5 (3591 reviews)

## Opiniones

### "Zapier, un Pionero en la Automatización" — 5.0/5

> **Óscar** | *16 de marzo de 2025* | Marketing y publicidad | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Zapier es el pionero en la automatización. Potente y la herramienta más fácil de usar de su categoría. Su fiabilidad es a prueba de todo.
> 
> **Puntos en contra**: En mi opinión Make y N8N son más flexibles. Especialmente N8N que viene integrado con Langchain para crear agentes con IA.
> 
> Cuando conocí Zapier me cambió mi forma de trabajar. Necesitaba enviar información de un web hecha con WordPress a una hoja de Cálculo.&#10;Tenía dificultad porque no eran los campos estándar y con Zapier lo pude hacer.&#10;No solo lo pude hacer sino que la automatización sigue funcionando después de años de uso sin un solo problema.

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### "Child's play once you've read the manual\! ✨" — 5.0/5

> **Ayushi D** | *15 de enero de 2025* | Tecnología y servicios de la información | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Zapier feels like child’s play once you go through the walkthrough\! I just make sure to have the details ready for the two apps I want to connect, and voilà—after a few quick steps, my automation is all set up.&#10;&#10;Have been using it for both personal \&amp; client projects :)✨
> 
> **Puntos en contra**: Cost is an issue sometimes, for a solo entrepreneur/freelancer like me.

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### "Zapier - A good beginner-friendly automation platform" — 4.0/5

> **Cristian** | *13 de abril de 2026* | Servicios medioambientales | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Zapier is one of the more cost-effective automation platforms out there. It is easy to use with a drag and drop interface, and has plenty of documentation to help you automate whatever use case you can imagine (to some extent, of course). Customer support has gotten a lot better over the years and I would like to say is pretty quick in getting issues resolved. I love all the notifications we get with zapier run errors and the ability to see where exactly the hangup is, what it is, and the ability to in-line edit the data and re-run the errored steps to avoid interruptions. I love that I can have a folder structure as complex as I want to store and organize all of our company's zaps.
> 
> **Puntos en contra**: Zapier likes to change their interface a lot. Since 2022 when I first started using Zapier here at the company, I cannot tell you the number of times the UI/UX has changed. Sometimes for the better, but other times with changes that I don't like at all. They also do this without notice and with no guided workflow tool to guide you through the updated interface to find what you need. It is sometimes like learning a new software all over again... Not the best. There are also limitations when it comes to decision paths on how many paths you can have and sub-paths. If you have complex use cases, you have to have zaps within zaps (called sub-zaps), which is not ideal and creates additional overhead from an IT perspective.
> 
> Overall, Zapier is a really great platform and has helped us bring most of our ideas to life. If you want a no-hassle drag and drop interface, and have some technical knowledge or know how to map out conditional logic (if this, then that), then this is the platform for you. If you have really complex logic and do not want to have to code and test python and create sub-automations, then look for something like n8n.

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### "Ran my business for years, now replaced by better APIs and AI" — 3.0/5

> **John** | *13 de marzo de 2026* | Marketing y publicidad | Valoración de la recomendación: 3.0/10
> 
> **Puntos a favor**: Extremely large, nearly comprehensive connections to software, with an easy non-technical setup, and helpful AI assistance.
> 
> **Puntos en contra**: Unreliability veiled through ease-of-use, and byzantine permissions settings that make it difficult to complete integrations sometimes when paired with 2auth related issues
> 
> Zapier enabled me for years to run a business with a lean team. However, the unspoken key is simply working with better softwares that have great APIs, as more native or AI-assisted connecting is happening everyday

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### "Great for My Workflow, Tough for My Clients" — 4.0/5

> **Michelle** | *21 de noviembre de 2025* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Zapier connects all my software seamlessly, and once a zap is set up, it runs reliably without much attention from me. I find the platform easy to use, and it saves a ton of time by keeping everything automated in the background. I also appreciate that they’re always adding new integrations, which keeps the tool flexible and useful as my tech stack grows.
> 
> **Puntos en contra**: The biggest challenge is that most of my clients struggle with it. Even simple automations feel overwhelming to them, and the interface isn’t very beginner-friendly. When workflows get more advanced, the learning curve becomes even steeper, which means I often have to build or troubleshoot things for them, especially when they become disconnected or need updated.
> 
> I genuinely love using Zapier. It’s the tool I reach for first because it’s reliable, predictable, and doesn’t bury me in unnecessary AI layers. I’ve tried Make and a handful of the newer automation platforms, but Zapier still feels like the most practical option for the way I work. It does exactly what I need without turning every simple workflow into a science project, and that’s why it stays my go-to.

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## Enlaces

- [Ver en Capterra](https://www.capterra.com.pa/software/130182/zapier)

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