Opiniones de Marketo Engage

La herramienta perfecta para empresas de diseño web, SEO y marketing

Comentarios: Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y buenos resultados (y precio elevado cof cof)

Puntos a favor:

La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel

Contras:

Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads

Una vez superada curva de aprendizaje, es una opción "todo en uno" realmente práctica y completa

Comentarios: En general, Marketo Engage es una herramienta robusta y versátil para la automatización del marketing. Aunque tiene algunos desafíos, sus características integrales, la capacidad de personalización y la escalabilidad son puntos fuertes que hacen que la inversión en esta herramienta merezca la pena si lo que buscas es una solución "todo en uno"

Puntos a favor:

Su funcionalidad integral, que te permite tenerlo todo en una sola plataforma, así como sus enormes opciones de escalabilidad y las muchas alternativas para personalización que ofrece.

Contras:

La curva de aprendizaje inicial es algo elevada, lo cual hace que la configuración inicial de la herramienta conlleve bastante tiempo.

Un software gigante y poderoso para email marketing y engagement

Comentarios: Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.

Puntos a favor:

Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.

Contras:

No es tan fácil de usar, algunas de sus funciones son muy complicadas.

Marketeo engage – improve your customer engagement

Comentarios: What I like most is its marketing automation feature, which streamlines our email campaigns and allows for in depth customer analysis. This means we can provide personalized content to each user, ensuring effective communication.

Puntos a favor:

I've been using Marketo Engage and it's been helpful for our email campaigns. This platform offers a variety of tools to properly target our audience, create emails with visually attractive landing pages and analyze the results of the campaign, this gives us a better visualization of performance. The best part is that it is quite intuitive, making it accessible to both new and advanced users.

Contras:

The cost can be high, which could be a concern for smaller businesses. Additionally, the wide range of features can be a bit daunting for newcomers as it takes some time to learn and get used to.

Effective and centralized email marketing and engagement tracking solution

Comentarios: The experience has been superb and we have been able to reach a wide audience in email marketing and tracking our engagements.

Puntos a favor:

I like that Marketo Engage is easy to use and effective in reaching a wide audience in email marketing and tracking engagements.

Contras:

The only downside is that customizing templates might require some level of expertise and experience.

Basic Use Cases are Great. Integrations with other systems, - less so

Comentarios: Basic use case has been great. Integrating with other systems - less so.

Puntos a favor:

Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team.

Contras:

Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying.

The best marketing solution-Marketo Engage

Puntos a favor:

I I like the flexibility that comes with the tool which helps us to scale our marketing activities

Contras:

The tool works perfectly and we have not encountered any technicalities

All-in-one marketing and lead generation solution

Puntos a favor:

I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation

Contras:

The learning curve is complex especially to people new to marketing.

Superb tool to transform your marketing efforts

Comentarios: This tool is a game changer in elevating your marketing efforts and driving engagement.

Puntos a favor:

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Contras:

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

Marketo Engage Is So Powerful and Accurate

Puntos a favor:

The accuracy of Marketo Engage makes it a top marketing automation solution. Marketo Engage has been so reliable.

Contras:

Marketo Engage does not have flaws. I do not dislike Marketo Engage at all.

Great email marketing tool with best in class functionalities and analytics

Comentarios: Overall its a great tool with powerful AI and analytics features.

Puntos a favor:

Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI. It has a variety of analytics tools available to generate meaningful reports and dashboards.

Contras:

Non technical people will find it difficult to setup and manage the system as it's a little complex for people with no IT background. The cost is a little bit on the higher side as well.

Marketo Engage Is a Reliable Marketing Solution

Puntos a favor:

Marketo Engage has effective capabilities. I like the friendliness of Marketo Engage.

Contras:

I do not dislike Marketo Engage at all. Marketo Engage is super amazing.

Bring it together again - market what you need to sell

Comentarios: I've used this program to provide visual analytics regarding our marketing in sales agendas in organization.

Puntos a favor:

Allowed us to create a really good visual of both are marketing and sales analytics and how they could align together in terms of numbers and expectations. It really brought some valuable insights to our team when we were using it.

Contras:

If you don't have all your resources and all your data in an easy and accessible location to bring into the program it will be difficult to set up in the beginning.

Marketo powers our entire marketing team

Comentarios: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

Puntos a favor:

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Contras:

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

Comentarios: I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Puntos a favor:

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Contras:

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations.

Sophisticated software supporting your marketing automation needs

Puntos a favor:

The integration between Marketo Engage and SFDC is crucial to our business when determining our campaign audience, as well as tracking their interactions to understand customer behaviour.

Contras:

The platform is quite technical and not very intuitive. It is a steep learning curve.

I use Marketo Engage to supercharge my marketing campaigns and track results effortlessly.

Puntos a favor:

The easy-to-use interface and robust automation features make my marketing tasks a breeze.

Contras:

I wish the reporting and analytics features were more advanced and customizable for in-depth insights.

Marketo Engage helps me track and manage marketing campaigns seamlessly.

Puntos a favor:

The customization options and automation features are game-changers.

Contras:

The learning curve is steep, and the interface can be overwhelming at first.

Complex and overwhelming to start with but once you know what to do it gets a lot better

Puntos a favor:

You can manage multiple tasks/campaigns in one go

Contras:

Over complicated. It took me a long time to be confident using the system

Marketing strategies with great impact on our sales.

Comentarios: Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns.

Puntos a favor:

Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software.

Contras:

The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers.

good comprehensive marketing automation software

Puntos a favor:

Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to enhance data sharing and workflow efficiency

Contras:

May require customization to fit specific business needs, which can be time-consuming and costly

Self sufficient automation

Comentarios: Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in its ability to essentially run self- automated is invaluable, saving time and targeting the advertisement in a way that is far more efficient than manual work.

Puntos a favor:

Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising.

Contras:

Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring.

"Powerfully Engage Your Customers with Marketo Engage: A Comprehensive Review"

Comentarios: My overall experience with Marketo Engage Software has been positive. Marketo Engage has enabled us to create personalized customer journeys, allowing us to build relationships with our customers and increase engagement. We have been able to track our customer journey, understand their behavior and tailor our campaigns accordingly. This has resulted in improved customer retention and improved customer loyalty. Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on customer-facing activities. Finally, Marketo Engage has given us a better understanding of our customers, allowing us to better target our campaigns and improve our ROI. All in all, Marketo Engage has been a great asset for our business.

Puntos a favor:

1. Easy-to-use interface: Marketo Engage has an intuitive user interface that makes it easy to quickly build complex marketing programs and campaigns.2. Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure maximum engagement.3. Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and improve efficiency. It also allows for easy integration with other systems, such as Salesforce and Google Analytics.4. Flexible and customizable: Marketo Engage allows for easy customization of all marketing programs and campaigns, enabling users to tailor their activities to their specific needs.5. Comprehensive reporting: Marketo Engage provides comprehensive, real-time reporting on all activities, enabling users to track and measure their results.

Contras:

One of the cons of Marketo Engage software is that its user interface is not always intuitive. It can be difficult to navigate or find the features or settings you’re looking for. Additionally, the integration with existing business processes can be tricky and may require additional time and resources to ensure a successful integration. Additionally, the software can be quite expensive, which might be cost-prohibitive for some businesses. Finally, some features are missing from the software that could be useful, such as an AI-powered analytics engine or a more comprehensive CRM system.

A marketing automation platform that helps businesses engage with their customers and prospects.

Comentarios: Marketo Engage is a powerful marketing automation platform with many useful features. However, it may not be the best fit for everyone, especially those who are new to marketing automation or have a limited budget.

Puntos a favor:

It can automate many different aspects of your marketing campaigns, from lead generation to lead nurturing, and even lead scoring. The platform is very flexible, so you can customize it to your specific needs. You can create your own campaigns, workflows, and email templates, or use pre-built templates and workflows provided by Marketo.

Contras:

Can be overwhelming for new users. The platform has a steep learning curve and can take some time to get used to. It may require some technical knowledge to fully utilize all of its features.The platform can be expensive, especially for small businesses or startups. The pricing can be prohibitive for those on a tight budget.

Satisfactory Marketing Automation Software

Comentarios: While this software is an awesome tool, i found it to be better for a large-scale company, rather than a small business. I can meet my needs with a cheaper alternative.

Puntos a favor:

I find the visual reports really helpful and the dashboard is easy to interact with. it offers the ability to create audiences, score leads, manage your content, and automate. The customer support is helpful and quick to respond which is the most important thing for me, as a user with limited technical knowledge.

Contras:

The biggest con for me is that I found this software to be a bit pricey compared to other alternatives. It also can be a bit clunky to navigate but that is where the support comes into play.