---
description: ¿Qué piensan los usuarios de Traackr? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Traackr gracias a Capterra Panamá.
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title: Traackr - Opiniones, precios y características - Capterra Panamá 2026
---

Breadcrumb: [Inicio](/) > [Herramientas para marketing de influencers](/directory/31337/influencer-marketing/software) > [Traackr](/software/175485/irm)

# Traackr

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> El estándar para el marketing de influencers. Todo lo que necesitas para ejecutar programas de influencers impactantes a escala.
> 
> Veredicto: 32 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Traackr?

Traackr potencia un marketing de influencers de alto impacto para cientos de marcas y agencias en 80 países y 19 idiomas.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.6/5** | 32 Opiniones |
| Facilidad de uso | 4.6/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.8/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.5/5 | Basado en las opiniones generales |
| Funciones | 4.3/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Traackr
- **Ubicación**: San Francisco, EE. UU.
- **Constitución**: 2010

## Contexto comercial

- **Precio inicial**: USD 17,000.00
- **Público objetivo**: 2-10, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Estados Unidos

## Funciones

- Análisis de campañas
- CRM
- Descubrimiento de influencers
- Filtro y búsqueda por facetas
- Gestión de campañas
- Gestión de relaciones con influencers
- Integración de redes sociales
- Panel de actividades
- ROI Tracking
- Seguimiento de influencers
- Seguimiento de la participación
- Supervisión de redes sociales

## Integraciones (en total: 3)

- Instagram
- Meta for Business
- Twitter/X

## Opciones de asistencia

- E-mail/Help Desk
- Chat

## Categoría

- [Herramientas para marketing de influencers](https://www.capterra.com.pa/directory/31337/influencer-marketing/software)

## Categorías relacionadas

- [Herramientas para marketing de influencers](https://www.capterra.com.pa/directory/31337/influencer-marketing/software)
- [Herramientas de marketing en redes sociales](https://www.capterra.com.pa/directory/30781/social-media-marketing/software)

## Alternativas

1. [Grin](https://www.capterra.com.pa/software/173654/grin) — 4.7/5 (147 reviews)
2. [Julius](https://www.capterra.com.pa/software/175488/julius) — 4.5/5 (107 reviews)
3. [Upfluence](https://www.capterra.com.pa/software/162056/upfluence) — 4.4/5 (44 reviews)
4. [OpenSponsorship](https://www.capterra.com.pa/software/1013491/opensponsorship) — 4.8/5 (40 reviews)
5. [Inflead](https://www.capterra.com.pa/software/1044920/inflead) — 4.3/5 (32 reviews)

## Opiniones

### "Data driven marketers- this one's for you\!" — 5.0/5

> **Haley** | *11 de octubre de 2022* | Bienes de consumo | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: I love the robust analytics included within this platform- from footprint analytics, to audience analytics and through to your campaign's conversion and performance analytics- there is no platform with more in platform data available to users.
> 
> **Puntos en contra**: The campaign workflow can be clunky, especially if you are running campaigns for niche and one-funnel purposes, (i.e. top funnel campaign may not even needs links, bottom funnel campaign may not require so many soft analytics steps).
> 
> I have been using Traackr for 8 years and I cannot do my job without it\! My experience with Traackr has grown in-line with my experience in my career in general- it has evolved into something data first, agile and creator-driven- just like influencer marketing has\! Plus- the team at Traackr is super trail blazing when it comes to quantifying influencer marketing success- so it feels like having thought leaders as partners.

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### "User Friendly Tool" — 5.0/5

> **Arpit** | *22 de mayo de 2023* | Comercio minorista | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: The ability to download post level data including IG reels is an advantage we get over other tools we work with. Also, the accuracy of data is very high.
> 
> **Puntos en contra**: The ability to export full account data ie all the posts without creating any keyword query is what we would like to have as it is required in our day-to-day job.
> 
> Amazing Tool.

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### "AB Brand Advocates" — 3.0/5

> **Brigid** | *9 de septiembre de 2019* | Alimentación y bebidas | Valoración de la recomendación: 6.0/10
> 
> **Puntos a favor**: The project and tagging features are really helpful to stay organized when working with so many influencers.
> 
> **Puntos en contra**: The language used doesn't really line-up to what you're doing if you're working with unpaid influencers. I like the ability to put people into different buckets/stages within a project, but it would be nice if those boxes were customizable.&#10;&#10;When looking for influencers in smaller cities, I think the pool of people could be better. Those areas don't have as many mega-influencers and it is hard to find people with 7-15k followers who are very influential locally.
> 
> I think it is very easy to use and can be helpful when you're starting from scratch. I find myself using it less when I'm working on a project that's outside of a major city and I rarely use the project management tools.

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### "I have been using Traackr for nearly 5 years\!" — 5.0/5

> **Scarlette** | *3 de octubre de 2022* | Marketing y publicidad | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Traackr is truly the best when it comes to influencer discovery, vetting, and tracking. I have worked on numerous campaigns across multiple clients and this is the only way to stay hyper-organized from start to finish. I love that I can search granular details while casting a wide net when tracking.
> 
> **Puntos en contra**: The only complaint is that sometimes TikTok's don't populate but we know that's a TikTok problem :) Traackr always manually ads in pieces of content that don't show up the second we flag them.
> 
> Using this platform has made me a better influencer marketer, educator, and more understanding of the brand's needs and influencer's needs\!

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### "Why I use Traackr" — 5.0/5

> **Olivia** | *4 de octubre de 2022* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: It is so easy to use and tracks up to date info about influencers no matter the size. I love how it keeps story data as that is the hardest to track on the social apps
> 
> **Puntos en contra**: One thing our company struggles with is finding Tik Toks once they are live on Traackr. It seems like the software updates Tik Tok content at a later date which is hard when clients ask for the KPIs of Tik Toks

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