--- description: ¿Qué piensan los usuarios de HubSpot Marketing Hub? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de HubSpot Marketing Hub gracias a Capterra Panamá. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: HubSpot Marketing Hub - Opiniones, precios y características - Capterra Panamá 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/30013/email-marketing/software) > [HubSpot Marketing Hub](/software/171840/hubspot-marketing) # HubSpot Marketing Hub Canonical: https://www.capterra.com.pa/software/171840/hubspot-marketing Página: 1 de 250\ Siguiente: [Página siguiente](https://www.capterra.com.pa/software/171840/hubspot-marketing?page=2) > HubSpot es un sistema de marketing de atracción en Internet que ayuda a las empresas a encontrarse en línea y generar más clientes potenciales. > > Veredicto: 6221 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa HubSpot Marketing Hub? El software de marketing todo en uno de HubSpot es ideal para las empresas en crecimiento que desean utilizar el marketing de atracción para aumentar el tráfico, convertir clientes potenciales y probar el retorno de la inversión. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.5/5** | 6221 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.2/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: HubSpot - **Ubicación**: Cambridge, EE. UU. - **Constitución**: 2012 ## Contexto comercial - **Precio inicial**: USD 15.00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, español, francés, inglés, japonés, portugués - **Países disponibles**: Alemania, Australia, Austria, Brasil, Bélgica, Canadá, China, Dinamarca, España, Estados Unidos, Filipinas, Finlandia, Francia, India, Irlanda, Japón, Malasia, México, Noruega, Nueva Zelanda y 6 más ## Funciones - Acciones activadas por evento - Alertas y notificaciones - Análisis de campañas - Análisis de la competencia - Análisis de páginas web - Arrastrar y soltar - Automatización de marketing - Base de datos de contactos - Búsqueda/filtro - CAN-SPAM Compliance - Captura de clientes potenciales - Creación de informes/análisis - Creación y diseño de formularios - Edición en tiempo real - Editor WYSIWYG - Gestión de SEO - Gestión de auditorías - Gestión de campañas - Gestión de clientes potenciales - Gestión de contactos - Gestión de contenidos - Gestión de modelos - Gestión de páginas web - Gestión de suscriptores - Gestión de varias cuentas - Herramientas de colaboración - Herramientas de investigación de palabras clave - Marketing Management - Marketing social - Mobile Optimization - Métricas de rendimiento - Panel de actividades - Panel de comunicaciones - Personalización - Programación de campañas - Páginas de aterrizaje y formularios web - ROI Tracking - Recopilación de datos multicanal - Responsive Web Design - Segmentación de clientes - Segmentación de clientes potenciales - Seguimiento de campañas - Seguimiento de conversión - Seguimiento de la participación - Seguimiento de palabras claves - Seguimiento por correo electrónico - Supervisión de redes sociales - Third-Party Integrations - Varias campañas - Website Hosting … y 20 características más ## Integraciones (en total: 219) - AWeber - Accelo - Act\! - ActiveDEMAND - Acuity Scheduling - AdRoll - Adobe Commerce - Aircall - Alchemer - AllClients - AskNicely - Atomic AI - Attribution - Azuqua - Bedrock Data … y 204 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas de email marketing](https://www.capterra.com.pa/directory/30013/email-marketing/software) ## Categorías relacionadas - [Herramientas de email marketing](https://www.capterra.com.pa/directory/30013/email-marketing/software) - [Herramientas de marketing en redes sociales](https://www.capterra.com.pa/directory/30781/social-media-marketing/software) - [Software para crear landing pages](https://www.capterra.com.pa/directory/30844/landing-page/software) - [Plataformas para blogs](https://www.capterra.com.pa/directory/30898/blog/software) - [Herramientas para SEO](https://www.capterra.com.pa/directory/30931/seo/software) ## Alternativas 1. [Brevo](https://www.capterra.com.pa/software/132996/brevo) — 4.6/5 (3413 reviews) 2. [Mailchimp](https://www.capterra.com.pa/software/110228/mailchimp) — 4.5/5 (17576 reviews) 3. [MailerLite](https://www.capterra.com.pa/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [ActiveCampaign](https://www.capterra.com.pa/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [Constant Contact](https://www.capterra.com.pa/software/31898/constant-contact) — 4.3/5 (2915 reviews) ## Opiniones ### "Hi spot me ayuda a mantener mis clientes al dia" — 5.0/5 > **Katherine** | *19 de julio de 2024* | Consultoría de gestión | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Hubspot me ayuda a mantener mis clientes al día, a mantener las cuentas y cuando caducan. > > **Puntos en contra**: A mí me encanta. No he encontrado ninguna desventaja. ----- ### "Excellent tool with many options. Great even in the limited free version." — 5.0/5 > **Daniela** | *16 de diciembre de 2024* | Propiedad inmobiliaria | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I love the flexibility it offers in customising some fields, including in the free version. It is a great way to start using and testing it before engaging in a more advanced use. > > **Puntos en contra**: Some parts of the user management are not ideal, meaning that, for example, it is impossible to read a thread of emails. > > Excellent. I use it for contacts and to keep track of emails, and it is a great help. The integration with Gmail makes it very easy to save all the emails, and even to send emails directly from Hubspot. It is really a great help. ----- ### "A reliable and scalable platform to align marketing and sales" — 5.0/5 > **Usuario verificado** | *3 de septiembre de 2025* | Internet | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: What I like most about HubSpot Marketing Hub is how seamlessly it connects our marketing and sales activities into one ecosystem. The automation features save our teams time, the dashboards give us both high-level and detailed insights, and the integration with other tools ensures that we always have a single source of truth. It has really helped us scale and stay consistent across global campaigns. > > **Puntos en contra**: Advanced customization options can feel limited, and some reporting requires extra effort to tailor to our specific needs. Also, while the platform is very user-friendly, the pricing scales quickly as you add more features or contacts (they come in thesholds), which can be a consideration for growing teams. > > Overall, HubSpot Marketing Hub has been an invaluable platform for AVOW. It has brought structure and efficiency to our sales and marketing alignment, improved visibility across teams, and allowed us to run data-driven campaigns at scale. The tool continues to evolve, and despite some limitations, it remains a central part of our tech stack. ----- ### "All-in-One Marketing Powerhouse" — 5.0/5 > **Yasmin** | *10 de abril de 2026* | Contabilidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: What I liked most about HubSpot Marketing Hub is how all-in-one and easy to manage it is for marketing activities. It brings together tools for email marketing, landing pages, social media scheduling, and analytics in one platform, which makes campaign management much more efficient. I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills. The built-in CRM integration is another strong advantage because it helps keep track of leads and customer interactions in one place. > > **Puntos en contra**: While the free and basic versions are useful, many of the more powerful tools are locked behind paywalls, which isn't that big of an issue to our company since we pay but could be troublesome for some smaller companies. > > My overall experience with HubSpot Marketing Hub has been very positive. It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place. I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected. The interface is generally user-friendly, and the automation features save a lot of time once they are set up. ----- ### "Shocking Experience With HubSpot Sales Support" — 1.0/5 > **Daniel Gabriel** | *29 de enero de 2026* | Comercio minorista | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: It is very difficult to make a decision because the features are constantly changing. Creating confusion and instability, while customers are consistently pressured to upgrade and pay more. > > **Puntos en contra**: Functions are added and removed without consistency, and you are repeatedly pushed to pay more. On top of that, users are repeatedly pushed to pay more just to retain functionality they previously had. > > On January 29, 2026 (Romania time), I contacted HubSpot’s Sales support to discuss an issue related to my plan. What followed was an unacceptable chain of unprofessional, disrespectful, and frankly shocking interactions that no customer should ever experience. The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated. The second agent was openly disrespectful. In the background, I could clearly hear motorbikes and dogs. At one point, he put me on hold to answer his personal phone. After that, he simply stopped responding while I was still on the line, forcing me to end the call myself. I called again and reached another agent who laughed at me. She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and ultimately told me she would end the call solely because I asked to speak with a manager in order to report the experience I had just endured. I called one final time. The last agent told me to “search on Google” for whatever I needed, said she would not provide any information because she works in sales, and then abruptly disconnected the call. This is, without exaggeration, the worst experience I have ever had with any company or call center. The behavior displayed by multiple HubSpot representatives is unacceptable, unprofessional, and damaging. I will be filing an international complaint regarding this incident. I have been a HubSpot customer since 2021. I recently upgraded to a paid plan, and this is the level of treatment I received. I strongly advise others to carefully consider which CRM they choose, as they may be subjected to the same experience. These calls should be reviewed in full to clearly expose what actually took place during each interaction. ----- Página: 1 de 250\ Siguiente: [Página siguiente](https://www.capterra.com.pa/software/171840/hubspot-marketing?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.com.pa/software/171840/hubspot-marketing) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados