---
description: ¿Qué piensan los usuarios de Google Analytics 360? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de Google Analytics 360 gracias a Capterra Panamá.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 - Opiniones, precios y características - Capterra Panamá 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics) > [Alternativas a Google Analytics 360](https://www.capterra.com.pa/alternatives/177042/google-analytics)

# Alternativas a Google Analytics 360

Canonical: https://www.capterra.com.pa/alternatives/177042/google-analytics

> Explorar las mejores alternativas a Google Analytics 360. Compara las características, las valoraciones y las opiniones para encontrar el software que mejor se adapta a tus necesidades.

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## Las mejores alternativas

1. **Similarweb** — 4.6/5 (251 reviews) — Empresa de inteligencia de mercado digital usada por cientos de miles de empresas para obtener información estratégica global entre dispositivos.
   - [Ver perfil](https://www.capterra.com.pa/software/148472/similarweb-pro)
   - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/148472/177042/similarweb-pro/vs/google-analytics)
2. **Looker** — 4.5/5 (282 reviews) — Analíticas que todo el mundo ama. Explorar y compartir datos. Informes y perspectivas para cada departamento.
   - [Ver perfil](https://www.capterra.com.pa/software/169053/looker)
   - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/169053/177042/looker/vs/google-analytics)
3. **Semrush** — 4.6/5 (2316 reviews) — Sistema SEO que incluye investigación de palabras clave, backlinks, auditoría del sitio, seguimiento de posición, gráficos e investigación publicitaria.
   - [Ver perfil](https://www.capterra.com.pa/software/151962/semrush)
   - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/151962/177042/semrush/vs/google-analytics)
4. **Adobe Analytics** — 4.5/5 (236 reviews) — Software de atribución de marketing que permite a los negocios realizar un seguimiento del impacto de cada interacción con el cliente en la que participa la empresa.
   - [Ver perfil](https://www.capterra.com.pa/software/169942/adobe-analytics)
   - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/169942/177042/adobe-analytics/vs/google-analytics)
5. **Matomo** — 4.7/5 (62 reviews) — Matomo (anteriormente Piwik) es una destacada plataforma de análisis web de código abierto que se usa en más de 1.4 millones de sitios web de más de 190 países.
   - [Ver perfil](https://www.capterra.com.pa/software/182627/matomo-analytics)
   - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/177042/182627/google-analytics/vs/matomo-analytics)
6. **Mixpanel** — 4.5/5 (145 reviews) — Aplicación de analíticas móvil que proporciona seguimiento de acciones, segmentación, análisis de embudo, pruebas A/B, correo electrónico y notificaciones push.
   - [Ver perfil](https://www.capterra.com.pa/software/158740/mixpanel)
   - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/158740/177042/mixpanel/vs/google-analytics)
7. **Domo** — 4.3/5 (329 reviews) — Tanto si eres un analista de BI (Inteligencia empresarial, por sus siglas en inglés) como si eres un desarrollador de BI, la gente confía en ti para convertir los datos sin procesar en información práctica.
   - [Ver perfil](https://www.capterra.com.pa/software/119119/domo)
   - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/119119/177042/domo/vs/google-analytics)
8. **AccuRanker** — 4.9/5 (330 reviews) — Proporciona seguimiento de posicionamiento diario y bajo demanda de tus palabras clave en la búsqueda orgánica de Bing y Google.
   - [Ver perfil](https://www.capterra.com.pa/software/149278/accuranker)
   - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/149278/177042/accuranker/vs/google-analytics)
9. **Lucky Orange** — 4.7/5 (260 reviews) — Ve más allá de las métricas de vanidad con herramientas que te muestran lo que hicieron los visitantes en tu sitio y te permiten interactuar con ellos antes de que lo abandonen.
   - [Ver perfil](https://www.capterra.com.pa/software/150695/lucky-orange)
   - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/150695/177042/lucky-orange/vs/google-analytics)
10. **TapClicks** — 4.3/5 (175 reviews) — Plataforma de creación de informes y analíticas basada en la web que permite consolidar datos de marketing y métricas de rendimiento en un único panel.
    - [Ver perfil](https://www.capterra.com.pa/software/145227/tapclicks)
    - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/145227/177042/tapclicks/vs/google-analytics)
11. **Lebesgue** — 4.9/5 (43 reviews) — Analíticas de IA para el crecimiento del eCommerce. Unifica datos de tiendas, anuncios, competidores y de primera mano. Obtén pasos claros para aumentar el ROI en marketing.
    - [Ver perfil](https://www.capterra.com.pa/software/1019489/lebesgue)
    - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/177042/1019489/google-analytics/vs/lebesgue)
12. **Tableau** — 4.6/5 (2348 reviews) — Por ser el líder confiable del área de las analíticas, Tableau ayuda a personas y organizaciones a basarse más en los datos.
    - [Ver perfil](https://www.capterra.com.pa/software/77260/tableau)
    - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/77260/177042/tableau/vs/google-analytics)
13. **ClicData** — 4.6/5 (145 reviews) — Plataforma de nube integral que incluye un creador de tablero de instrumentos, actualización automática de datos, amplia manipulación de datos y publicación automática.
    - [Ver perfil](https://www.capterra.com.pa/software/145730/clicdata)
    - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/145730/177042/clicdata/vs/google-analytics)
14. **Mouseflow** — 4.7/5 (122 reviews) — Descubre las actividades de los visitantes de tu sitio web a través del seguimiento de navegación, mapas térmicos, comentarios de los usuarios, formularios y embudos analíticos.
    - [Ver perfil](https://www.capterra.com.pa/software/163517/mouseflow)
    - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/163517/177042/mouseflow/vs/google-analytics)
15. **Heap** — 4.5/5 (42 reviews) — Heap rastrea automáticamente todas las acciones de los usuarios, cada clic y cada toque, en las aplicaciones web o iOS.
    - [Ver perfil](https://www.capterra.com.pa/software/147216/heap)
    - [Comparar con Google Analytics 360](https://www.capterra.com.pa/compare/147216/177042/heap/vs/google-analytics)

## Categorías relacionadas

- [Herramientas de análisis web](https://www.capterra.com.pa/directory/30073/web-analytics/software)
- [Herramientas de reporting](https://www.capterra.com.pa/directory/30053/reporting/software)
- [Análisis de productos](https://www.capterra.com.pa/directory/32915/product-analytics/software)
- [Software de cuadro de mando](https://www.capterra.com.pa/directory/30839/dashboard/software)
- [Herramientas de visualización de datos](https://www.capterra.com.pa/directory/30696/data-visualization/software)

## Enlaces

- [Ver en Capterra](https://www.capterra.com.pa/alternatives/177042/google-analytics)
- [Ver el perfil del producto](https://www.capterra.com.pa/software/177042/google-analytics)

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